He is a friend to every Air India passenger - reaching out with his inimitable grin to the farthest corners of the world.Īir India has a dedicated and skilled workforce from all over India and abroad united by the spirit to connect homes and hearts - offering world class service to our global guests. & warmth - Maharajah is a very real person. His antics, expressions, puns have played a key role to promote Air India’s brand and its services. The affable and adaptable Maharajah grew over the years taking Air India's promotional messages across the world. His creators gave him a distinctive personality with his moustache, the striped turban, his aquiline nose and closed eyes. Created by the then Commercial Director, Air India, Bobby Kooka and Umesh Rao, artist with JWT Ltd., Mumbai, the Maharajah began as a rich Indian potentate, symbolizing graciousnessĪnd class. He may look like royalty, but he isn't royal,” said Bobby Kooka, the man behind Air India’s evergreen Maharajah mascot.įrom his first appearance in 1946, Maharajah had made his mark. "We call him a Maharajah for want of a better description. The wheel is inspired by the Ashoka Chakra - depicting the wheel of righteous duty, which also features in the Indian Flag and underlines the deep-rooted connect The Air India logo features a red swan (symbolising flight) with spokes in orange placed inside.
Ratan Tata, Chairman Emeritus, Tata Sons on the occasion. "The Tata group welcomes Air India's newĬustomers and is excited to work together to make Air India the airline of choice in terms of passenger comfort and service.", remarked Mr. On 27th January, 2022, Air India has been welcomed back to the Tata Group and is poised to soar high - redefining its goals & approach with focus on overall excellence & customer-centric processes. It has always stood by the Nation and its people during the hour of need and has played a key role in evacuation missions during crises like the Gulf War, the Covid pandemic and the recent Ukraine conflict. Nationalized in 1953, Air India has been spreading its wings over the years to become a leading domestic and global brand.Īir India’s international connectivity, spanning cities in Europe, USA, UK, Africa, the Gulf, Asia and Australia, was strengthened after joining Star Alliance – the largest global air consortium – in July, 2014. The first Indian to receive a commercial pilot’s license, it was his passion for flying that had sparked Air India’s origins - with the launch of anĪirmail service from the then Bombay to Karachi via Ahmedabad. Air India’s journey took off in 1932, when Bharat Ratna J.R.D Tata formed an Airline, realising his dream.
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